That dedication would be tested in the coming years. var znscr = document.getElementsByTagName('script')[0]; “I think a lot of these kids come in and they expect to hear something magical,” answered Coach K when I asked him if there was one piece of info he hoped people took from his Red Bull Music Fest discussion. Newcomer Lil Baby debuted at No. And then there’s Cardi B, who Thomas describes as having a consulting arrangement with Quality Control, although that contradicts claims made by Cardi’s ex-manager, Klenord “Shaft” Raphael, in a $10 million breach-of-contract lawsuit he filed earlier in 2018. Kevin "Coach K" Lee and his label Quality Control Music are seeking upcoming rappers, producers and songwriters. -, WATCH: Chuck D Explains How Run-DMC And Jam Master Jay Helped Birth Public Enemy - Please submit your best original work for consideration. "https:" : "http:") + '//'; Speaks On Breonna Taylor, Voting &…, Why Are Rappers Like Ice Cube/Lil Wayne/50 Cent Linking…, WATCH: Chuck D Explains How Run-DMC And Jam Master Jay …, WATCH Part 2: Curtis Scoon – The Long Road To Red…, WATCH Part 1: Curtis Scoon – The Long Road To Red…, Nas Says New Rappers’ Clout Chasing Is “Cor…, Drakeo The Ruler Cops A Plea And Gets Released From Pri…, Tekashi 6ix9ine’s Kidnapper Anthony “Harv…, Cyn Santana Reacts To Viral Tweet About Her Ex-Fiancé J…. And a little over a year after Donald Glover declared backstage at the Golden Globe Awards that Offset, Quavo and Takeoff were “the Beatles of this generation,” the trio tied The Fab Four’s record for most simultaneous entries on the Hot 100 by a duo or group: 14. He played basketball in college. zergnet.src = (document.location.protocol == "https:" ? After initially drawing business inspiration from the Roc’s Shawn “Jay-Z” Carter, Damon “Dame” Dash, and Kareem “Biggs” Burke, Coach K was ready to share some of his own jewels to the next generation.eval(ez_write_tag([[300,250],'allhiphop_com-medrectangle-4','ezslot_2',669,'0','0'])); On November 8, hundreds of music industry hopefuls packed into the Plaza Theatre for the Red Bull Music Festival Atlanta in order to receive a gameplan from Coach K. The Indianapolis, Indiana native sat down with moderator Christina Lee to reflect on his come up and career accomplishments. Culture II proved that the phenomenal success of Migos’ 2017 Billboard Hot 100 No. “We’re into something real deep right now,” he says as he scrolls through Apple Music’s list of top 100 songs while Kevin “Coach K” Lee, fresh from the barber, reclines in his office chair. All rights reserved.Billboard is part of MRC Media and Info, a division of MRC. By Kelefa Sanne h I feel like it was my duty – especially with everything we did here in the city – that I needed to go up there and represent for our company, Quality Control,” explained Coach K in a backstage interview with AllHipHop. “He is the epitome of an Atlanta hustler. The executives say they personally spent millions funding every aspect of the act’s first year as signees, including the opulent 2013 music video for “Versace.” “We were so dedicated to making Migos push through, there was no budget,” says Thomas. At the rate they're going, Quality Control Music will be talked about amongst the successful notable indie labels like No Limit, Cash Money, Bad Boy, and Roc-a-Fella. Quality Control’s founders take pride in how, as Lee puts it, “we done made 10 millionaires” given the challenges they initially faced. Quality Control has become one of the most successful indie record labels in the music industry. When Migos’ 2015 debut album, Yung Rich Nation, was released, Offset was in jail for violating the probation he had received for burglary and theft convictions. Thomas and Lee hold their artists to a rigorous release schedule: Lil Baby arrived on the scene with four mixtapes in 2017. The urgency of their mission is not wasted on them. I don’t know it all. Kevin "Coach K" Lee and his label Quality Control Music are seeking upcoming rappers, producers and songwriters. “How is hip-hop running the world right now?” asks a poker-faced Thomas, evoking a chuckle from Lee. Lee, whose early devotion was to basketball, saw his hoop dreams be deferred. Eventually, Coach K would move to Atlanta to link with childhood friend Alan Henderson, the former Indiana University forward that was drafted by the Atlanta Hawks in 1995. Please submit your best original work for consideration. ”Their taste in the music comes from an honest place -- that authenticity, coupled with an unparalleled work ethic, focus and passion, is what has helped to breed the success.”. The best I can give them is to stick your head down and put the work in. znscr.parentNode.insertBefore(zergnet, znscr); In his view, QC is about forging individuals into brands that will last beyond the general public’s inevitable move on to the next hot new musician. That unique origin story molded his love for music. He names two, Maroon 5’s “Girls Like You” and Ella Mai’s “Boo’d Up,” but both feature rappers associated with the homegrown label they founded and run, Thomas as CEO and Lee as COO. The Culture Creators’ 2019 “Innovators and Leaders” award recipient continued, “If I connect with the youth, it keeps me young. So a local up-and-coming rapper who wants to see their name on festival lineups one day should probably build relationships with the topliners at Magic City, Follies, and Blue Flame. As Coach puts it, every recording artist has an expiration date. Billboard Magazine: Why the Rap Veterans Behind Atlanta Indie Label Quality Control Music Are the Smartest Guys in Hip-Hop. How Coach K Guides Atlanta’s Hip-Hop Stars With rappers like Migos and Lil Yachty, the impresario known as Coach K wants to both build a company and build up the city. They came together over a shared dream of emulating Master P’s No Limit and J. Prince’s Rap-A-Lot Records and had already connected with the barely legal Migos. I’m like, ‘Man, they’re telling your story.’”, It’s instincts like that which led Motown Records president Ethiopia Habtemariam to forge a co-venture with Quality Control in 2015. It was even the catalyst for a young Kevin to create his own “mixtapes of hits” by recording tunes off the radio.eval(ez_write_tag([[300,250],'allhiphop_com-box-4','ezslot_6',672,'0','0'])); According to Coach K, his official conversion from amateur deejay to music insider was the result of getting shot during his senior year at Saint Augustine’s University. If hip-hop is Atlanta’s biggest cultural export, Quality Control has been a critical wholesaler in the streaming age, most notably with Migos’ aptly named smash, Culture, in early 2017 and, exactly one year later, its sequel. Given the litigation, Thomas and Lee are wary of discussing the situation, save to deny Raphael’s claim. I was kind of stubborn, so I felt like I could do it myself. “I used to tell Baby all the time: He has the swag,” says Lee of Jones, a high school dropout who was incarcerated for two years on marijuana-related charges. Safaree And Erica Mena Are A WRAP! He once managed Young Jeezy and Gucci Mane. This article originally appeared in the Sept. 29 issue of Billboard. He has more than 490,000 followers on his coachk44 Instagram account. 1, “Bad and Boujee,” was no fluke. But if it’s a passion, if it’s something you believe in, then just don’t give up on it.”.

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